WEBVTT
Kind: captions
Language: en

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This video is part two of an exploration on
why Sony’s Betamax video recording format

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lost to the more ubiquitous VHS.

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We were comparing these two machines, and
we saw how Sony had introduced BetaScan, but

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they had overlooked something.

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Here comes a link to get to part one.

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We left off with me saying that this machine
falls flat on its face.

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What’s most important to consumers is

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the machine’s
flexibility at recording shows.

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And here’s where the Sony machine falls
flat on its face.

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See, that’s where we left off.

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Now,

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In addition to spending time and resources
making new features that the buyer didn’t

00:00:33.870 --> 00:00:37.760
know they needed, Sony also seemed to just
keep flailing their arms about and making

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stupid decisions about other basic necessities,
and it shows in this model.

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Initially, they thought things like timers
were silly features to include in their machines.

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As Marc Wielage and Rod Woodcock recall in
their piece The Rise and Fall of Beta, one

00:00:51.771 --> 00:00:55.829
Sony executive, when asked why his machines
didn’t include a timer when the competition

00:00:55.829 --> 00:01:00.710
did, explained that “Having separate timer
allows the consumer to use it for other purposes.

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And not everyone needs timer.

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We do not force you to buy one.”

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Yeah, no.

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While it sounds noble, the whole damn point
of a VCR is to time-shift, recording things

00:01:12.020 --> 00:01:13.560
when you’re gone.

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That’s not possible without a timer.

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So selling it as an add-on is only going to
piss people off and look like a money-grab.

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Great job, guys.

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While they did come around and include a timer
in most of the models, the timer wasn’t

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nearly advanced as what the competition offered.

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The Sony unit has a 3 day, 1 event timer.

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Take a look, programming is pretty simple,
you just hold down the program button and pick

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a time.

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Then you select what day, either today--tomorrow,
or the day after tomorrow.

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And lastly you choose how long you want it
to record for.

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Once you’ve punched that in, you select
the channel you want it to record, hold down

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the record button, and move the power switch
to timer.

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Not too difficult, but also not too impressive.

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Let’s hope you’re not gone longer than
just a weekend.

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And let’s hope there’s only one program
you want to record.

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The RCA model, meanwhile, has a 4 event, 7
day timer.

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And it’s actually less frustrating to program,
as you don’t have to hold a button down

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while making adjustments at the same time.

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Turn the selector from manual to program,
then select which program, a, b, c, or d,

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you want to input.

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First, you pick the day.

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0 is today, 1 tomorrow, 2 the day after tomorrow,
etc.

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I’ll admit, that’s not as easy to work
out as Sony’s in-your-face wording.

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But it’s way more capable--Also, A means
it will record every day.

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That means one program can actually create
multiple daily recordings, which is pretty

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neat.

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This lever switches between the start time,
and how long you want it to record.

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So, say I want to start at 4 PM, and record
for an hour and a half.

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Set the time to 4, turn this to select the
length, and then 1 hour thirty minutes.

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This is more versatile than the Sony, as you
might want it to start recording a minute

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before your show starts and stop a minute
afterwards to make sure nothing is missed.

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You’re not limited to thirty minute increments
like here on the Sony.

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But the most important way this machine kicks
the pants off the Sony is here.

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Notice how the channel is flashing.

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It wants you to select it.

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That’s right, the RCA machine will change
channels for you.

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So, the Sony has BetaScan, but the RCA can
record for 6 hours, on 4 different programs

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over a week, and even change channels for
you.

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Which one would you buy?

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Sony just didn’t seem to get it.

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They released this device with virtually no
regard to how their buyers would actually

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use it.

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The reason people flocked to recording time
wasn’t simply that they wanted the machine

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to be able to record a very long program like
a football game, it was also that they wanted

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it to be able to record a lot of different
programs.

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A six hour recording time means 3 one hour
shows and an entire weekday lineup of half-hour

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daily programming could be recorded on a single
tape with room to spare.

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But to do that automatically, you need a timer
that can start more than just one recording.

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So while Sony caved and produced the Beta
3 speed, it was rather obtuse to not also

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add a complicated timer that can manage more
than one program.

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Now to be fair, this RCA machine was probably
a little more expensive than the Sony.

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Poking around online shows that the Sony retailed
for, are you sitting down?

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One thousand 2 hundred fifty dollars, eek,
and although I don’t have a firm price for

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the RCA model, this price chart from Popular
Mechanics shows the Panasonic PV-1600, probably

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the exact same machine internally as this
one given its features, at $1295.

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But, this is for the absolute whiz-bang most
complicated VCR on the market.

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As their ads proclaimed, nobody gives you
more VCR than RCA.

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But what about lesser-models?

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Remember, I said that jumbled mess of how
this machine came to be made was important.

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That’s because JVC was super-OK with other
companies paying them a licensing fee to make

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their own VHS machines, and tons of companies
offered VCRs from the most basic machines

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with a mechanical clock-timer to the crazy
advanced ones like these.

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This meant there was a lot of competition
between manufacturers, and prices for VHS

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machines tended to stay lower than their Beta
counterparts.

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A VHS model sporting a 3 day, one event timer
like this Beta model may have cost a few hundred

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less, in fact this chart shows a Panasonic
unit available for 995, although it can’t

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record at the SLP speed (not that it mattered
all that much as a T-160 at LP was still more

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recording time than an L-810 at Beta 3).

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Now, sony did eventually come around and produce
Beta machines for others, for example Sony

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produced some machines under the Zenith name,
and they didn’t all out refuse to allow

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licensing--Sanyo and Toshiba both made Beta
machines later on, as well as others.

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But the menagerie of VHS VCRs to choose from
kept manufacturers in a price war with each

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other, and thus it was very common for a similarly-specced
VHS machine to cost hundreds of dollars less

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than a Beta model.

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Was sony completely wrong to avoid licensing?

00:05:53.670 --> 00:05:54.850
Perhaps not.

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The price war amongst VHS manufacturers meant
they had to cut costs to compete with each

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other, and thus the machines tended to be
less well made than Beta machines, with some

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cut corners.

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But usually they were just as reliable as
Sony’s machines, and details like a dampened

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cassette drawer and soft-touch buttons don’t
mean much to the shopper if you can save a

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few hundred bucks by avoiding them.

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Plus, the intense competition between VHS
manufacturers meant they had to compete with

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each other on features as well, so these companies
were quickly learning what features mattered

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most to consumers, like decent timers, whereas
Sony just kept chugging along doing their

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thing without stopping to ask what the consumer
actually desired.

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So again, which one of these would you buy?

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This RCA unit, with its extremely versatile
timer and 6 hour recording time, or this Sony,

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with its one event timer, 4.5 hours recording
time, and nice eject mechanism?

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Oh, and don’t forget BetaScan!

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But my favorite detail about this machine
in particular is the recording speed selector.

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Notice how it chooses between Beta 2 and 3.

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Where's 1?

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Sony basically admitted, in 1979, mind you,
they effed up by proclaiming, well we know

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beta 1 is useless, so let’s just not let
you use it anymore.

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This was only 4 years after the entire format
was released!

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This model has a switch to let you use Beta
1, but it’s located on the back under this

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cover cause they really just don’t want
you to think about it anymore.

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This is particularly hilarious because the
Beta 1 speed offered a slightly better picture

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quality than VHS SP, which led many people
to sing praises about Beta’s better picture,

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but since Beta 2 became the standard it was
essentially like recording on VHS LP all the

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time, so the quality became pretty similar,
in fact

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you could say Beta
2 looks--and sounds, given the slower linear

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tape speed on non-hifi machines) slightly
worse than VHS SP.

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We interrupt this program for a quick message:

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OK, you can’t say things like that without

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some people losing their minds in the comments.

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Here’s some footage recorded on a VHS VCR
at the SP speed.

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OK, now here’s the same footage on Beta
at Beta 2.

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Now here they are side by side.

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I will admit that this is using a newer VHS
machine than the Beta one,

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not that this is a huge surprise given VHS machines were made long after Beta machines

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and the Beta machine isn’t in perfect shape.

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But it still looks pretty similar.

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Oh, and sound.

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Here’s a clip from VHS SP.

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Now Beta 2.

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So, decide for yourself.

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I’ll upload another video with all of this
footage and details on my methodology.

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And a little card will be appear right about
now if it’s ready.

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Personally I don’t see a difference, and
technical data is remarkably similar between

00:09:06.852 --> 00:09:07.852
the two.

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But I’ll stay out of this, go ahead and
argue amongst yourselves, if you please.

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So, in 1979, just 4 years after its release,
Beta was struggling to justify its existence.

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Now you might think that Sony would try and
find a way to differentiate beta from VHS

00:09:20.820 --> 00:09:23.820
to give a concrete reason to buy a beta machine.

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And try they did.

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But every time they offered a new feature,
either they went about it in the complete

00:09:28.430 --> 00:09:34.050
wrong way and shot themselves in the foot,
or VHS just copied it.

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For example:

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In 1983, Sony released Beta HiFi.

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Look at us!, they said, CD-quality sound on
videotape!

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VHS will never match that.

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Guess what.

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They did.

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In 1984.

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Then, in 1985 Sony released SuperBeta, a slightly-better
picture quality standard boosting image quality

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by shifting the Y carrier, whatever that means.

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VHS will never copy that!

00:09:58.690 --> 00:09:59.750
Guess what?

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They did, creating the VHS HQ standard.

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To be fair this wasn’t nearly the improvement
that SuperBeta was, particularly since many

00:10:07.170 --> 00:10:12.930
manufacturers resisted its implementation
due to cost and JVC was forced to reduce the

00:10:12.930 --> 00:10:16.000
minumum specs for it, but still.

00:10:16.000 --> 00:10:21.020
Interestingly VHS actually far and away leapfrogged
SuperBeta with the introduction of SuperVHS

00:10:21.020 --> 00:10:25.750
(I wonder where they got the idea for that
name), or S-VHS in 1987.

00:10:25.750 --> 00:10:31.420
S-VHS was almost a 60% increase in resolution
over standard VHS, much more than the 20%

00:10:31.420 --> 00:10:33.760
improvement achieved by SuperBeta.

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Sony wouldn’t match that until the next
year with Extended Definition-Beta, actually

00:10:38.020 --> 00:10:42.940
called ED-Beta, a fitting name given how difficult
it seemed for Sony to produce a meaningful

00:10:42.940 --> 00:10:44.110
rise in sales.

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Really, though, both SuperVHS and ED-Beta
weren’t ever all that relevant due to their

00:10:48.642 --> 00:10:51.690
high cost compared to their standard counterparts.

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But one of Sony’s ultimate missteps was
their idea of a camcorder--Betamovie.

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Sony figured that the smaller cassette of
Beta would work to their advantage, allowing

00:11:00.600 --> 00:11:04.050
them to create a smaller all-in-one camera
than the competition.

00:11:04.050 --> 00:11:05.290
Great.

00:11:05.290 --> 00:11:10.020
While their camera was pretty small for its
time, they had to sacrifice a lot to make

00:11:10.020 --> 00:11:11.020
it work.

00:11:11.020 --> 00:11:14.750
Namely, the ability of the camera to play
a tape back!

00:11:14.750 --> 00:11:18.720
They performed some weird technical magic
to shrink the video transport down to where

00:11:18.720 --> 00:11:22.790
it would record onto the tape in a completely
strange fashion that would work fine once

00:11:22.790 --> 00:11:27.480
removed from the camera and placed in a normal
VCR, but which could not be played back by

00:11:27.480 --> 00:11:29.310
the very device that recorded it.

00:11:29.310 --> 00:11:32.250
I’m sorry, but how stupid is that?

00:11:32.250 --> 00:11:36.480
Since there was no ability to review what
you recorded in-camera, Sony also decided

00:11:36.480 --> 00:11:41.640
that an electronic viewfinder wasn’t necessary,
and instead just gave you an optical one.

00:11:41.640 --> 00:11:46.550
So, not only could you not be sure if the
shot was in focus or if exposure was OK while

00:11:46.550 --> 00:11:50.540
recording, but you would have no way of reviewing
your footage till you could get home and pop

00:11:50.540 --> 00:11:52.640
the tape in your VCR.

00:11:52.640 --> 00:11:55.840
As you can imagine, sales weren’t great.

00:11:55.840 --> 00:12:02.070
Meanwhile, JVC actually had a pretty clever
idea and created the VHS-C format in 1982,

00:12:02.070 --> 00:12:06.750
which were small cassettes that only held
a half hour of footage at SP speed (90 minutes,

00:12:06.750 --> 00:12:11.630
at SLP) but which contained honest-to-goodness
VHS recordings on them.

00:12:11.630 --> 00:12:15.960
These cameras were smaller than Sony’s incredibly
dumb Betamovie, and the machines could play

00:12:15.960 --> 00:12:17.440
the tapes back!

00:12:17.440 --> 00:12:22.050
Best of all, they simply go into an adapter
for playback in a normal VCR.

00:12:22.050 --> 00:12:24.600
Sony wishes they thought of that, for sure.

00:12:24.600 --> 00:12:29.020
Sony eventually released the Video8 and then
Hi8 formats which were formidable competitors

00:12:29.020 --> 00:12:34.320
to VHS-C, but since no one in their right
mind would purchase a dedicated Video8 VCR,

00:12:34.320 --> 00:12:38.600
you’d have to watch your movies with the
camcorder plugged into the TV or you’d have

00:12:38.600 --> 00:12:43.940
to dub from the camcorder to a standard VCR,
which reduced the quality of the second generation

00:12:43.940 --> 00:12:44.940
copies.

00:12:44.940 --> 00:12:50.200
I’ll tell you my family was on team VHS-C,
and we have the bins of tapes to prove it.

00:12:50.200 --> 00:12:54.940
Hi8 produced a much sharper picture than VHS,
but again, unless you wanted to plug your

00:12:54.940 --> 00:12:59.690
camcorder into your TV every time you watch
home movies, you have to dub it onto a normal

00:12:59.690 --> 00:13:00.730
tape anyway.

00:13:00.730 --> 00:13:06.050
In retrospect, it seems like Sony kept failing
to put themselves in their customer’s shoes.

00:13:06.050 --> 00:13:09.040
Right from the start they were doomed because
of their small cassette.

00:13:09.040 --> 00:13:14.100
If they had done research to determine how
people would actually use a VCR, they probably

00:13:14.100 --> 00:13:17.880
would have found that recording time was more
important, and they probably would’ve taken

00:13:17.880 --> 00:13:20.560
the effort to have a sophisticated timer.

00:13:20.560 --> 00:13:24.670
So if the Beta cassette had been made with
VHS-like capacity, it’s likely Beta would

00:13:24.670 --> 00:13:26.150
have won the war.

00:13:26.150 --> 00:13:28.220
After all, they had a year’s head start.

00:13:28.220 --> 00:13:32.240
But people flocked to VHS because it was simply
more flexible.

00:13:32.240 --> 00:13:36.350
Impressive trick features and niceties like
the feather-lite buttons are of no use if

00:13:36.350 --> 00:13:38.950
the machine doesn’t do what you need it
to do.

00:13:38.950 --> 00:13:44.250
By the mid 1980s, sales between Beta and VHS
were pretty lopsided.

00:13:44.250 --> 00:13:47.440
Far more people owned VHS machines than Beta.

00:13:47.440 --> 00:13:51.950
Naturally, when pre-recorded tapes with movies
and what-not began to be sold under the brand

00:13:51.950 --> 00:13:58.580
new product called “Home Video”, sales
of VHS copies were always stronger than Beta.

00:13:58.580 --> 00:14:03.370
This led economies of scale to rear its ugly
head, and for movie studios, producing Beta

00:14:03.370 --> 00:14:07.120
copies of their latest home-release was more
expensive than VHS.

00:14:07.120 --> 00:14:12.290
So, either movie studios had to charge more
for Beta, which was unpopular and only further

00:14:12.290 --> 00:14:17.420
annoyed Beta loyalists, or they simply made
less profit on each Beta sale, which annoyed

00:14:17.420 --> 00:14:18.650
shareholders.

00:14:18.650 --> 00:14:22.790
By the late 1980s, most movie studios had
decided to altogether stop releasing their

00:14:22.790 --> 00:14:24.480
films on Beta.

00:14:24.480 --> 00:14:25.480
Not.

00:14:25.480 --> 00:14:26.480
Good.

00:14:26.480 --> 00:14:31.920
To many people, 1988 marked the end of Beta,
as this was the year that Sony caved and started

00:14:31.920 --> 00:14:35.120
marketing their own VHS machines. (Gasp)

00:14:35.120 --> 00:14:37.240
The history of the videotape format war is

00:14:37.240 --> 00:14:40.450
interesting, but in my view hilariously one-sided.

00:14:40.450 --> 00:14:44.050
Sure, Sony was first to market, but they just
kept screwing up!

00:14:44.050 --> 00:14:48.860
It’s like watching a cartoon where the protagonist
repeatedly slips on a banana peel.

00:14:48.860 --> 00:14:51.500
Is it fair to say it was all Sony’s fault?

00:14:51.500 --> 00:14:52.500
Not really.

00:14:52.500 --> 00:14:55.240
After all, VHS kept copying their developments.

00:14:55.240 --> 00:14:58.010
But Sony trapped themselves with this cassette.

00:14:58.010 --> 00:15:00.350
4.5 hours isn’t enough.

00:15:00.350 --> 00:15:02.460
Even the name wasn’t a good idea.

00:15:02.460 --> 00:15:08.470
Beta kind of implies second, as in the second
best, the fallback, the reserve, number two,

00:15:08.470 --> 00:15:09.490
the alternative option.

00:15:09.490 --> 00:15:11.660
Alpha might have been better.

00:15:11.660 --> 00:15:12.960
Hell, even Epsilon.

00:15:12.960 --> 00:15:15.710
Anything but “not quite first”.

00:15:15.710 --> 00:15:20.090
And there were plenty of annoying little details
that plagued Beta, like the one-sided cassette

00:15:20.090 --> 00:15:24.020
window, and their strange decision to label
tapes based on actual physical length and

00:15:24.020 --> 00:15:26.090
not recording time.

00:15:26.090 --> 00:15:30.970
Sony famously did win their second big format
war, back in 2006 when Blu-Ray was fighting

00:15:30.970 --> 00:15:32.450
HDDVD.

00:15:32.450 --> 00:15:35.980
So at least we can say with a fair bit of
certainty that they did indeed learn from

00:15:35.980 --> 00:15:36.980
their mistakes.

00:15:36.980 --> 00:15:41.870
Oh, and their 1982 release of a new product
co-developed with Philips went very well for

00:15:41.870 --> 00:15:43.560
them--that new product?

00:15:43.560 --> 00:15:45.500
The compact disc, or CD.

00:15:45.500 --> 00:15:47.240
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00:15:47.240 --> 00:15:52.020
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